{"id":10039,"date":"2026-05-27T22:50:42","date_gmt":"2026-05-27T19:50:42","guid":{"rendered":"https:\/\/dbsnewsmedia.com\/?p=10039"},"modified":"2026-05-27T22:50:42","modified_gmt":"2026-05-27T19:50:42","slug":"ferrarinin-tamamen-elektrikli-yeni-stratejisi-italyada-elestirilerin-hedefi-oldu","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=10039","title":{"rendered":"Ferrari&#8217;nin tamamen elektrikli yeni stratejisi \u0130talya&#8217;da ele\u015ftirilerin hedefi oldu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ferrari\u2019nin tamamen elektrikli ilk modeli &#8216;Luce&#8217; daha tan\u0131t\u0131m\u0131n\u0131n ilk saatlerinde \u0130talya\u2019da tart\u0131\u015fma yaratt\u0131. Arac\u0131n tasar\u0131m\u0131, fiyat\u0131 ve Ferrari ruhunu yans\u0131t\u0131p yans\u0131tmad\u0131\u011f\u0131 konusunda siyaset\u00e7ilerden eski Ferrari y\u00f6neticilerine kadar bir\u00e7ok isim sert ele\u015ftiriler y\u00f6neltti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130talyan otomobil devi Ferrari\u2019nin yeni elektrikli modeli &#8216;Luce&#8217;, sosyal medyada ve siyaset d\u00fcnyas\u0131nda b\u00fcy\u00fck tart\u0131\u015fma ba\u015flatt\u0131. Tamamen elektrikli ilk Ferrari modeli olan ara\u00e7, \u0130talya Ula\u015ft\u0131rma Bakan\u0131 Matteo Salvini, Ferrari\u2019nin eski ba\u015fkan\u0131 Luca Cordero di Montezemolove muhalefet milletvekili Carlo Calenda dahil bir\u00e7ok ismin hedefi oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H\u00fck\u00fcmetten Sert Tepki: &#8220;Enzo Ferrari Ya\u015fasayd\u0131 Ne Derdi?&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salvini sosyal medya hesab\u0131ndan yapt\u0131\u011f\u0131 payla\u015f\u0131mda arac\u0131 sert s\u00f6zlerle ele\u015ftirdi. \u201cElektrikli, a\u015f\u0131r\u0131 pahal\u0131 ve estetik a\u00e7\u0131dan\u2026 g\u00f6r\u00fcnt\u00fc her \u015feyi anlat\u0131yor\u201d diyen Salvini, \u201cBu bir Ferrari\u2019ye benzemeyen her \u015feye benziyor. Buna m\u0131 inovasyon deniyor? Enzo Ferrari bug\u00fcn ya\u015fasayd\u0131 ne derdi merak ediyorum\u201d ifadelerini kulland\u0131. \u0130talyan bas\u0131n\u0131na g\u00f6re Salvini\u2019nin a\u00e7\u0131klamalar\u0131, \u0130talya h\u00fck\u00fcmeti ile Ferrari ve Stellantis\u2019in en b\u00fcy\u00fck hissedarlar\u0131ndan Agnelli-Elkann ailesi aras\u0131ndaki gerilimi daha da art\u0131rabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apple \u00c7izgileri Ta\u015f\u0131yan Tasar\u0131m Geleneksel Hayranlar\u0131 K\u0131zd\u0131rd\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;Luce&#8217;, Ferrari tarihindeki tamamen elektrikli ilk model, ayn\u0131 zamanda ilk be\u015f koltuklu Ferrari olma \u00f6zelli\u011fini ta\u015f\u0131yor. Ancak ara\u00e7, markan\u0131n geleneksel hayranlar\u0131n\u0131 ikna etmekte zorland\u0131. A\u00e7\u0131k mavi renkte tan\u0131t\u0131lan otomobilin, Apple tasar\u0131m \u00e7izgisine benzedi\u011fi y\u00f6n\u00fcnde \u00e7ok say\u0131da yorum yap\u0131ld\u0131. Bu benzetmelerin temel nedenlerinden biri ise arac\u0131n tasar\u0131m s\u00fcrecinde Apple\u2019\u0131n eski tasar\u0131m \u015fefi Jony Ive\u2019\u0131n yer almas\u0131 oldu. D\u00f6rt kap\u0131l\u0131 model, \u201c\u015fimdiye kadarki en konforlu Ferrari\u201d olarak tan\u0131t\u0131ld\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eski Ba\u015fkandan Tarihi Ele\u015ftiri: &#8220;Bir Efsaneyi Yok Etme Riski Ta\u015f\u0131yor&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrari\u2019yi 20 y\u0131l\u0131 a\u015fk\u0131n s\u00fcre y\u00f6neten Montezemolo da araca tepki g\u00f6sterdi. \u201cBir efsaneyi yok etme riskiyle kar\u015f\u0131 kar\u015f\u0131yay\u0131z\u201d diyen Montezemolo, otomobilin Ferrari\u2019nin me\u015fhur &#8216;\u015fahlanan at&#8217; logosunu ta\u015f\u0131may\u0131 hak etmedi\u011fini savundu. Eski Ferrari y\u00f6neticisi ayr\u0131ca esprili bir dille, \u201cEn az\u0131ndan \u00c7inliler bunu taklit etmeye kalkmaz\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Siyasi Tart\u0131\u015fmalar Borsaya Yans\u0131d\u0131: Hisselerde Keskin D\u00fc\u015f\u00fc\u015f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni model yat\u0131r\u0131mc\u0131lar\u0131 da ilk etapta ikna edemedi. Ferrari hisseleri Sal\u0131 g\u00fcn\u00fc y\u00fczde 8\u2019den fazla de\u011fer kaybetti. Muhalefet milletvekili Carlo Calenda ise tart\u0131\u015fmay\u0131 f\u0131rsat bilerek Agnelli-Elkann ailesini yeniden hedef ald\u0131 ve ailenin Ferrari gibi \u0130talyan sanayi sembollerini zay\u0131flatt\u0131\u011f\u0131n\u0131 \u00f6ne s\u00fcrd\u00fc. \u0130talya Cumhurba\u015fkan\u0131 Sergio Mattarella da arac\u0131 ilk g\u00f6ren isimlerden biri oldu. Ferrari Ba\u015fkan\u0131 John Elkann, yeni modeli pazartesi g\u00fcn\u00fc Mattarella\u2019ya tan\u0131tt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Y\u00fcksek Riskli Strateji ve Milyonluk Yeni Hedef Kitle<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrari\u2019nin tamamen elektrikli modele ge\u00e7i\u015fi, \u015firket a\u00e7\u0131s\u0131ndan y\u00fcksek riskli bir ad\u0131m olarak g\u00f6r\u00fcl\u00fcyor. \u00c7\u00fcnk\u00fc Porsche ve Lamborghini gibi rakip markalar, d\u00fc\u015f\u00fck talep nedeniyle elektrikli otomobil hedeflerini son d\u00f6nemde k\u00fc\u00e7\u00fcltmeye ba\u015flad\u0131. \u0130talyanca\u2019da &#8216;\u0131\u015f\u0131k&#8217; anlam\u0131na gelen &#8216;Luce&#8217;, Apple\u2019\u0131n eski tasar\u0131m \u015fefi Jony Ive ve LoveFrom ekibinin deste\u011fiyle geli\u015ftirildi. Be\u015f yolcu kapasitesine sahip ilk Ferrari olan ara\u00e7ta: 600 litrelik bagaj kapasitesi geni\u015f i\u00e7 hacim, ileri teknoloji sistemleri, \u00f6ne \u00e7\u0131kar\u0131l\u0131yor. Ferrari, yeni modelle \u00f6zellikle varl\u0131kl\u0131 aileleri hedefliyor. 640 bin dolar (yakla\u015f\u0131k 30 milyon TL) fiyat etiketiyle sat\u0131\u015fa \u00e7\u0131kacak arac\u0131n teslimatlar\u0131n\u0131n 2026\u2019n\u0131n son \u00e7eyre\u011finde ba\u015flamas\u0131 planlan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">27.05.2026,22.49<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaynak:<a href=\"https:\/\/www.cumhuriyet.com.tr\/dunya\/ferrari-nin-elektrikli-modeli-italya-yi-karistirdi-tepki-yagdi-2507265\">https:\/\/www.cumhuriyet.com.tr\/dunya\/ferrari-nin-elektrikli-modeli-italya-yi-karistirdi-tepki-yagdi-2507265<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Edit\u00f6r\u00fcn Notu: Cumhuriyet Gazetesi\u2019nde yay\u0131mlanan bu haber, \u00f6z\u00fcne sad\u0131k kal\u0131narak yeniden d\u00fczenlenmi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/i.gazeteoksijen.com\/storage\/files\/images\/2025\/12\/22\/bbc-analizi-pasaport-damgalari-tarihe-mi-karisiyor-j6ai.jpg\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\u0130talyan otomobil \u00fcreticisi Ferrari&#8217;nin tarihinde bir ilk olan tamamen elektrikli modeli &#8216;Luce&#8217;, \u0130talya&#8217;da b\u00fcy\u00fck bir siyasi ve ekonomik krizin fitilini ate\u015fledi. \u0130talya Ula\u015ft\u0131rma Bakan\u0131 Matteo Salvini ve markan\u0131n efsanevi eski ba\u015fkan\u0131 Montezemolo&#8217;nun a\u011f\u0131r ele\u015ftirilerine hedef olan arac\u0131n tan\u0131t\u0131m\u0131 sonras\u0131, geleneksel hayranlar\u0131n tepkisiyle birle\u015fen tart\u0131\u015fmalar Ferrari hisselerinde y\u00fczde 8&#8217;lik sert bir d\u00fc\u015f\u00fc\u015fe yol a\u00e7t\u0131.&#8221;<\/p>\n","protected":false},"author":3,"featured_media":10040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[2874],"class_list":["post-10039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-dunyagundemi-italya-ferraridishaberler"],"jetpack_featured_media_url":"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/05\/1d590721-fb9f-4b24-afb5-d6c5de088578.jpg.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/10039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10039"}],"version-history":[{"count":1,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/10039\/revisions"}],"predecessor-version":[{"id":10041,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/10039\/revisions\/10041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/media\/10040"}],"wp:attachment":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}