{"id":10308,"date":"2026-06-02T14:45:45","date_gmt":"2026-06-02T11:45:45","guid":{"rendered":"https:\/\/dbsnewsmedia.com\/?p=10308"},"modified":"2026-06-02T14:45:45","modified_gmt":"2026-06-02T11:45:45","slug":"cevre-icin-buyuk-adim-37-ton-elektronik-atik-geri-donusturuldu","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=10308","title":{"rendered":"\u00c7evre \u0130\u00e7in B\u00fcy\u00fck Ad\u0131m: 37 Ton Elektronik At\u0131k Geri D\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Vodafone, WWF-T\u00fcrkiye ve Habitat Derne\u011fi ortakl\u0131\u011f\u0131nda y\u00fcr\u00fct\u00fclen \u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin ilk y\u0131l\u0131nda 37 ton elektronik at\u0131k geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131ld\u0131. Projenin ikinci y\u0131l\u0131nda ise yapay zek\u00e2 destekli yeni bir e\u011fitim mod\u00fcl\u00fcyle 68 bin \u00e7ocu\u011fa daha ula\u015f\u0131lmas\u0131 planlan\u0131yor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vodafone, s\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya olu\u015fturma hedefiyle y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7evre odakl\u0131 \u00e7al\u0131\u015fmalar\u0131na h\u0131z kesmeden devam ediyor. \u015eirketin elektronik at\u0131klar\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc te\u015fvik etmek ve toplumsal fark\u0131ndal\u0131k yaratmak amac\u0131yla WWF-T\u00fcrkiye ve Habitat Derne\u011fi i\u015fbirli\u011fiyle hayata ge\u00e7irdi\u011fi \u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesi ilk y\u0131l\u0131n\u0131 ba\u015far\u0131yla tamaml\u0131yor. Bir y\u0131ll\u0131k s\u00fcre\u00e7te 37 tonu a\u015fk\u0131n elektronik at\u0131k geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131l\u0131rken, proje kapsam\u0131nda verilen \u00e7evre e\u011fitimleriyle 75 binden fazla ki\u015fiye do\u011frudan ula\u015f\u0131l\u0131yor. Projenin ikinci y\u0131l\u0131nda ise hedef daha da b\u00fcy\u00fcyor; 650 g\u00f6n\u00fcll\u00fc e\u011fitmen e\u015fli\u011finde 68 bin \u00e7ocu\u011fa daha ula\u015f\u0131lmas\u0131 ve 50 ton e-at\u0131\u011f\u0131n geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi planlan\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>BA\u015eARI H\u0130K\u00c2YES\u0130 VE GELECEK STRATEJ\u0130LER\u0130<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>37 Ton E-At\u0131k Topland\u0131:<\/strong>\u00a0Projenin ilk y\u0131l\u0131nda hedeflenen e-at\u0131k miktar\u0131na s\u00fcresinden \u00f6nce ula\u015f\u0131larak 37 tonu a\u015fk\u0131n elektronik at\u0131k do\u011faya zarar vermeden geri d\u00f6n\u00fc\u015f\u00fcm zincirine dahil ediliyor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Y\u00fcksek Sosyal Etki De\u011feri:<\/strong>\u00a0Yap\u0131lan sosyal etki analizlerine g\u00f6re, \u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesine yat\u0131r\u0131lan her 1 TL, tam 4,56 TL de\u011ferinde \u00f6l\u00e7\u00fclebilir sosyal fayda \u00fcretiyor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ma\u011fazalar D\u00f6n\u00fc\u015f\u00fcm Noktas\u0131 Oldu:<\/strong>\u00a0T\u00fcrkiye genelindeki 760 Vodafone ma\u011fazas\u0131n\u0131n tamam\u0131 e-at\u0131k toplama merkezi haline geliyor ve toplanan toplam at\u0131\u011f\u0131n 32 tonu bu ma\u011fazalar arac\u0131l\u0131\u011f\u0131yla \u00e7evreye kazand\u0131r\u0131l\u0131yor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1 TL\u2019N\u0130N TOPLUMSAL GET\u0130R\u0130S\u0130 4,56 TL\u2019YE ULA\u015eIYOR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Hasan S\u00fcel, \u015firketin d\u00f6ng\u00fcsel ekonomi yakla\u015f\u0131m\u0131n\u0131 benimsedi\u011fini ve operasyonel s\u00fcre\u00e7lerde e-at\u0131k olu\u015fumunu azaltmay\u0131 \u00f6nceliklendirdi\u011fini belirtiyor. Projenin ilk y\u0131l\u0131ndaki finansal ve sosyal ba\u015far\u0131ya dikkat \u00e7eken S\u00fcel, yap\u0131lan her 1 TL\u2019lik yat\u0131r\u0131m\u0131n 4,56 TL\u2019lik sosyal de\u011fer \u00fcretti\u011fini ifade ediyor. Bu veri, projenin sadece bir fark\u0131ndal\u0131k kampanyas\u0131 olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda toplumda kal\u0131c\u0131 ve \u00f6l\u00e7\u00fclebilir bir davran\u0131\u015f de\u011fi\u015fikli\u011fi yaratt\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"717\" src=\"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/06\/image-6.png\" alt=\"\" class=\"wp-image-10309\" srcset=\"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/06\/image-6.png 451w, https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/06\/image-6-189x300.png 189w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Proje kapsam\u0131nda kat\u0131l\u0131mc\u0131lar\u0131n e-at\u0131k konusundaki fark\u0131ndal\u0131k oran\u0131 y\u00fczde 39 seviyesinden y\u00fczde 81\u2019e y\u00fckseliyor. E\u011fitim alan bireylerde \u00e7evre i\u00e7in ad\u0131m atma oran\u0131 y\u00fczde 95\u2019in \u00fczerine \u00e7\u0131karken, e-at\u0131k toplama davran\u0131\u015f\u0131 sergileyenlerin oran\u0131 y\u00fczde 86 olarak kay\u0131tlara ge\u00e7iyor. \u0130kinci y\u0131lda 81 ilin tamam\u0131nda hem y\u00fcz y\u00fcze hem de dijital platformlar \u00fczerinden e\u011fitimlerin devam etmesi ama\u00e7lan\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>E-ATIK GET\u0130R, 5 GB \u0130NTERNET KAZAN<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Projenin pazarlama ve ileti\u015fim baca\u011f\u0131nda da olduk\u00e7a agresif bir strateji izleniyor. Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Meltem Bakiler \u015eahin, proje i\u00e7in yakla\u015f\u0131k 40 milyon TL de\u011ferinde medya yat\u0131r\u0131m\u0131 yap\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yor. Marka y\u00fcz\u00fc Demet Evgar\u2019\u0131n yer ald\u0131\u011f\u0131 reklam filmi televizyonda 38 milyon, dijital mecralarda ise 50 milyon ki\u015fiye ula\u015f\u0131yor. Bu yo\u011fun ileti\u015fim \u00e7al\u0131\u015fmalar\u0131, internet aramalar\u0131na da yans\u0131yor; Google ve YouTube \u00fczerinde \u201ce-at\u0131k\u201d aramalar\u0131nda y\u00fczde 30, \u201celektronik at\u0131k\u201d aramalar\u0131nda ise y\u00fczde 27 oran\u0131nda art\u0131\u015f kaydediliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanyay\u0131 b\u00fcy\u00fctmek amac\u0131yla Vodafone Yan\u0131mda uygulamas\u0131 \u00fczerinden form doldurarak e-at\u0131klar\u0131n\u0131 ma\u011fazalara getiren ya da kargo ile g\u00f6nderen kullan\u0131c\u0131lara 5 GB mobil internet hediye ediliyor. Toplamda 15 bin ki\u015finin kat\u0131ld\u0131\u011f\u0131 bu hareket kapsam\u0131nda, ki\u015fi ba\u015f\u0131 ortalama 2,5 kg elektronik at\u0131k toplan\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DO\u011eA \u0130\u00c7\u0130N FARKINDALIK: K\u00dc\u00c7\u00dcK YA\u015eTA B\u00dcY\u00dcK SORUMLULUK<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WWF-T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc \u00d6m\u00fcr Kula ve Habitat Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Emre Koyuncu, projenin toplumsal d\u00f6n\u00fc\u015f\u00fcm boyutuna vurgu yap\u0131yor. Ge\u00e7en y\u0131l 7-14 ya\u015f aras\u0131ndaki \u00e7ocuklar, ebeveynler ve \u00f6\u011fretmenler i\u00e7in \u00f6zel s\u00fcrd\u00fcr\u00fclebilirlik e\u011fitim m\u00fcfredatlar\u0131 haz\u0131rlan\u0131yor. Ayr\u0131ca d\u00fczenlenen \u201cGreenFest\u201d etkinli\u011fi ile 900\u2019e yak\u0131n \u00e7ocuk ve g\u00f6n\u00fcll\u00fc bir araya geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proje b\u00fcnyesinde ba\u015flat\u0131lan \u201cDo\u011fa El\u00e7ileri\u201d program\u0131 sayesinde se\u00e7ilen 23 yetenekli \u00e7ocuk, mentorlar e\u015fli\u011finde e-at\u0131k ve \u00e7evre temal\u0131 yarat\u0131c\u0131 eserler \u00fcretiyor. Bu eserlerin \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te dijital bir sergide sergilenmesi planlan\u0131yor. Projenin yeni d\u00f6neminde 20 yeni do\u011fa el\u00e7isinin daha se\u00e7ilece\u011fi belirtiliyor. E\u011fitim at\u00f6lyelerine kat\u0131lan \u00e7ocuklar\u0131n \u00e7evre ve s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131ndaki genel bilgi d\u00fczeyinde ise ortalama 50 puanl\u0131k net bir art\u0131\u015f yakalan\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u00c7EVRE \u0130\u00c7\u0130N YAPAY ZEKA D\u00d6NEM\u0130: \u201cAI FOR PLANET\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin ikinci y\u0131l\u0131nda, teknolojinin g\u00fcc\u00fcnden daha fazla yararlan\u0131lmas\u0131 hedefleniyor. Bu kapsamda \u201cAI for Planet\u201d ad\u0131 verilen yeni bir e\u011fitim mod\u00fcl\u00fc devreye al\u0131n\u0131yor. T\u00fcrkiye\u2019nin k\u0131rsal b\u00f6lgelerinde yer alan 4 farkl\u0131 ilde ger\u00e7ekle\u015ftirilecek etkinliklerde, \u00e7ocuklara yapay zeka teknolojilerinin iklim krizi ve s\u00fcrd\u00fcr\u00fclebilirlik alanlar\u0131nda nas\u0131l kullan\u0131laca\u011f\u0131 aktar\u0131l\u0131yor. B\u00f6ylece gen\u00e7 nesillerin hem dijital yetkinlikleri art\u0131r\u0131l\u0131yor hem de \u00e7evre sorunlar\u0131na teknolojik \u00e7\u00f6z\u00fcmler \u00fcretebilmelerinin \u00f6n\u00fc a\u00e7\u0131l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">02.06.2026 14:45<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaynak:<a href=\"https:\/\/shiftdelete.net\/cekmecede-duran-elektronik-atiklar-gelecege-donusuyor-37-ton-e-atik-geri-kazandirildi\">https:\/\/shiftdelete.net\/cekmecede-duran-elektronik-atiklar-gelecege-donusuyor-37-ton-e-atik-geri-kazandirildi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodafone, WWF-T\u00fcrkiye ve Habitat Derne\u011fi ortakl\u0131\u011f\u0131nda y\u00fcr\u00fct\u00fclen \u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin ilk y\u0131l\u0131nda 37 ton elektronik at\u0131k geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131ld\u0131. Projenin ikinci y\u0131l\u0131nda ise yapay zek\u00e2 destekli yeni bir e\u011fitim mod\u00fcl\u00fcyle 68 bin \u00e7ocu\u011fa daha ula\u015f\u0131lmas\u0131 planlan\u0131yor. Vodafone, s\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya olu\u015fturma hedefiyle y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7evre odakl\u0131 \u00e7al\u0131\u015fmalar\u0131na h\u0131z kesmeden devam ediyor. \u015eirketin elektronik at\u0131klar\u0131n geri&#8230;<\/p>\n","protected":false},"author":4,"featured_media":10310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[2917,2916,64],"class_list":["post-10308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-e-atik","tag-elektronik-atik","tag-yapay-zeka"],"jetpack_featured_media_url":"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/06\/elektronik-atik.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/10308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10308"}],"version-history":[{"count":1,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/10308\/revisions"}],"predecessor-version":[{"id":10311,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/10308\/revisions\/10311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/media\/10310"}],"wp:attachment":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}