{"id":1572,"date":"2026-03-04T21:24:21","date_gmt":"2026-03-04T18:24:21","guid":{"rendered":"https:\/\/dbsnewsmedia.com\/?p=1572"},"modified":"2026-03-04T21:24:21","modified_gmt":"2026-03-04T18:24:21","slug":"kuresel-otel-agi-hotelrezden-2025te-yuzde-186lik-buyume","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=1572","title":{"rendered":"K\u00fcresel Otel A\u011f\u0131 HotelREZ&#8217;den 2025&#8217;te Y\u00fczde 18,6&#8217;l\u0131k B\u00fcy\u00fcme"},"content":{"rendered":"\n<p><strong>Londra merkezli HotelREZ Hotels &amp; Resorts, 2025 y\u0131l\u0131 performans sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, d\u00fcnya genelinde 2.500\u2019den fazla ba\u011f\u0131ms\u0131z oteli kapsayan platformuyla b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcrken gelirini %18,6 art\u0131rd\u0131. K\u00fcresel RevPAR ise %9,8 y\u00fckseldi.<\/strong><\/p>\n\n\n\n<p>Merkezi Londra\u2019da bulunan HotelREZ Hotels &amp; Resorts, ba\u011f\u0131ms\u0131z oteller i\u00e7in geli\u015ftirdi\u011fi k\u00fcresel da\u011f\u0131t\u0131m ve teknoloji platformunu b\u00fcy\u00fctmeye devam ediyor. \u015eirketin a\u00e7\u0131klad\u0131\u011f\u0131 son verilere g\u00f6re platform, 2.500\u2019den fazla ba\u011f\u0131ms\u0131z otel, apart otel ve b\u00f6lgesel otel grubunu kaps\u0131yor.<\/p>\n\n\n\n<p>Toplamda yakla\u015f\u0131k 222.500 oda (key) b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015fan portf\u00f6y\u00fcn %56\u2019s\u0131 \u2013 yakla\u015f\u0131k 1.400 otel ve 124.600 oda \u2013 HotelREZ\u2019in temel hizmet platformunu aktif \u015fekilde kullan\u0131yor.<\/p>\n\n\n\n<p>\u015eirket ayr\u0131ca %90\u2019\u0131n \u00fczerinde m\u00fc\u015fteri sadakati oran\u0131 ile dikkat \u00e7ekiyor. Platformda yer alan baz\u0131 otellerin 21 y\u0131l\u0131 a\u015fan i\u015f ortakl\u0131\u011f\u0131 ge\u00e7mi\u015fi bulunuyor.<\/p>\n\n\n\n<p><strong>Gelir %18,6 Artarken RevPAR %9,8 Y\u00fckseldi<\/strong><\/p>\n\n\n\n<p>HotelREZ\u2019in finansal performans\u0131 da ba\u011f\u0131ms\u0131z otel segmentinde g\u00fc\u00e7l\u00fc talebi ortaya koyuyor.<\/p>\n\n\n\n<p>\u015eirketin a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gelirler y\u0131ll\u0131k bazda %18,6 artt\u0131<\/li>\n\n\n\n<li>K\u00fcresel RevPAR %9,8 y\u00fckseldi<\/li>\n\n\n\n<li>Ortalama oda fiyat\u0131 (ADR) ve doluluk oranlar\u0131nda art\u0131\u015f g\u00f6r\u00fcld\u00fc<\/li>\n\n\n\n<li>Global da\u011f\u0131t\u0131m sistemi (GDS) performans\u0131 g\u00fc\u00e7lendi<\/li>\n\n\n\n<li>HotelREZ ayr\u0131ca sistem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc %8 art\u0131rarak k\u00fcresel portf\u00f6y\u00fcn\u00fc geni\u015fletti.<\/li>\n<\/ul>\n\n\n\n<p><strong>L\u00fcks Segment \u0130\u00e7in \u201cElegant Hotel Collection\u201d<\/strong><\/p>\n\n\n\n<p>HotelREZ\u2019in marka mimarisi, ba\u011f\u0131ms\u0131z otellerin kimli\u011fini korurken k\u00fcresel pazarlara eri\u015fimini g\u00fc\u00e7lendirmeyi hedefliyor.<\/p>\n\n\n\n<p>Platformun \u00f6nemli markalar\u0131ndan biri olan Best Loved Hotels, ba\u011f\u0131ms\u0131z otellere k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Grubun l\u00fcks segmenti olan Elegant Hotel Collection ise daha \u00fcst segment misafirleri hedefliyor.<\/p>\n\n\n\n<p>\u015eu anda yakla\u015f\u0131k 350 otel, bu l\u00fcks koleksiyon i\u00e7inde yer al\u0131yor.<\/p>\n\n\n\n<p>Elegant Hotel Collection modeli, otellerin belirli kalite ve ticari performans kriterlerini kar\u015f\u0131lamas\u0131 halinde platform i\u00e7inde daha geni\u015f da\u011f\u0131t\u0131m ve talep eri\u015fimi elde etmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n<p><strong>SaaS Teknolojisi ve K\u00fcresel Da\u011f\u0131t\u0131m G\u00fc\u00e7leniyor<\/strong><\/p>\n\n\n\n<p>HotelREZ b\u00fcy\u00fcmesini yaln\u0131zca portf\u00f6y geni\u015flemesiyle de\u011fil, ayn\u0131 zamanda teknoloji yat\u0131r\u0131mlar\u0131yla da destekliyor.<\/p>\n\n\n\n<p>\u015eirketin geli\u015ftirdi\u011fi REZswitch\u00ae SaaS da\u011f\u0131t\u0131m altyap\u0131s\u0131, otellerin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>k\u00fcresel rezervasyon sistemlerine ba\u011flanmas\u0131n\u0131<\/li>\n\n\n\n<li>kurumsal ve tur operat\u00f6r\u00fc talebine eri\u015fmesini<\/li>\n\n\n\n<li>do\u011frudan rezervasyonlar\u0131n\u0131 art\u0131rmas\u0131n\u0131<\/li>\n<\/ul>\n\n\n\n<p>sa\u011fl\u0131yor.<\/p>\n\n\n\n<p><strong>Ayr\u0131ca Direct Hotel Booking\u00ae platformu arac\u0131l\u0131\u011f\u0131yla otellere:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rezervasyon motoru<\/li>\n\n\n\n<li>dijital pazarlama<\/li>\n\n\n\n<li>web sitesi altyap\u0131s\u0131<\/li>\n\n\n\n<li>d\u00f6n\u00fc\u015f\u00fcm art\u0131rma ara\u00e7lar\u0131<\/li>\n<\/ul>\n\n\n\n<p>sunuluyor.<\/p>\n\n\n\n<p><strong>Yeni Pazarlarda B\u00fcy\u00fcme<\/strong><\/p>\n\n\n\n<p>HotelREZ, b\u00fcy\u00fcme stratejisi kapsam\u0131nda y\u00f6netim kadrosunu da g\u00fc\u00e7lendirdi.<\/p>\n\n\n\n<p>\u015eirket, \u015fu alanlarda \u00fcst d\u00fczey atamalar ger\u00e7ekle\u015ftirdi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic Deals &amp; Growth<\/li>\n\n\n\n<li>Americas b\u00f6lgesi<\/li>\n\n\n\n<li>Customer Success<\/li>\n\n\n\n<li>Customer Engagement<\/li>\n\n\n\n<li>Global Brand Marketing<\/li>\n<\/ul>\n\n\n\n<p>Bu ad\u0131mlar\u0131n Avrupa, Amerika ve Asya Pasifik b\u00f6lgelerinde b\u00fcy\u00fcmeyi h\u0131zland\u0131rmas\u0131 bekleniyor.<\/p>\n\n\n\n<p><strong>CEO Mark Lewis: \u201cBa\u011f\u0131ms\u0131z Oteller \u0130\u00e7in G\u00fc\u00e7l\u00fc Bir Platform Kurduk\u201d<\/strong><\/p>\n\n\n\n<p><strong>HotelREZ CEO\u2019su Mark Lewis<\/strong>, \u015firketin b\u00fcy\u00fcme stratejisini \u015f\u00f6yle de\u011ferlendirdi:<\/p>\n\n\n\n<p>\u201cD\u00fcnya genelinde 2.500\u2019den fazla oteli destekleyen \u00f6l\u00e7eklenebilir bir platform olu\u015fturduk. Amac\u0131m\u0131z otellerin marka kimli\u011fini koruyarak k\u00e2rl\u0131 b\u00fcy\u00fcmelerini sa\u011flamak. Teknoloji ve yapay zek\u00e2 uygulamalar\u0131 bu s\u00fcrecin \u00f6nemli bir par\u00e7as\u0131.\u201d<\/p>\n\n\n\n<p><strong>Ba\u011f\u0131ms\u0131z Oteller \u0130\u00e7in K\u00fcresel Platform<\/strong><\/p>\n\n\n\n<p>2004 y\u0131l\u0131nda kurulan HotelREZ Hotels &amp; Resorts, ba\u011f\u0131ms\u0131z otellerin k\u00fcresel da\u011f\u0131t\u0131m kanallar\u0131na eri\u015fimini sa\u011flayan B2B odakl\u0131 bir platform olarak faaliyet g\u00f6steriyor.<\/p>\n\n\n\n<p>\u015eirket ayr\u0131ca \u015fu markalar\u0131 da b\u00fcnyesinde bar\u0131nd\u0131r\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best Loved Hotels<\/li>\n\n\n\n<li>Elegant Hotel Collection<\/li>\n\n\n\n<li>Direct Hotel Booking<\/li>\n\n\n\n<li>World Rainbow Hotels<\/li>\n<\/ul>\n\n\n\n<p>World Rainbow Hotels a\u011f\u0131, LGBTQ+ dostu otelleri kapsayan k\u00fcresel bir otel a\u011f\u0131 olarak 230\u2019dan fazla destinasyonda faaliyet g\u00f6steriyor.<\/p>\n\n\n\n<p>Haber Tarihi:04.03.2026<\/p>\n\n\n\n<p>Kaynak:<a href=\"https:\/\/www.turizmgunlugu.com\/2026\/03\/04\/hotelrez-kuresel-platformunu-buyuttu-2-500-bagimsiz-otele-ulasti\/\">https:\/\/www.turizmgunlugu.com\/2026\/03\/04\/hotelrez-kuresel-platformunu-buyuttu-2-500-bagimsiz-otele-ulasti\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Londra merkezli HotelREZ Hotels &amp; Resorts, 2025 y\u0131l\u0131 performans sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, d\u00fcnya genelinde 2.500\u2019den fazla ba\u011f\u0131ms\u0131z oteli kapsayan platformuyla b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcrken gelirini %18,6 art\u0131rd\u0131. K\u00fcresel RevPAR ise %9,8 y\u00fckseldi. Merkezi Londra\u2019da bulunan HotelREZ Hotels &amp; Resorts, ba\u011f\u0131ms\u0131z oteller i\u00e7in geli\u015ftirdi\u011fi k\u00fcresel da\u011f\u0131t\u0131m ve teknoloji platformunu b\u00fcy\u00fctmeye devam ediyor. \u015eirketin a\u00e7\u0131klad\u0131\u011f\u0131 son verilere g\u00f6re platform,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[624],"class_list":["post-1572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm","tag-turizmhaberleri-otelcilik-konaklama-turizmsektoru"],"jetpack_featured_media_url":"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/03\/bes-yildizli-luks-oteller-Depositphotos.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1572"}],"version-history":[{"count":1,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":1578,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1572\/revisions\/1578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/media\/1577"}],"wp:attachment":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}