{"id":3753,"date":"2026-03-25T21:59:42","date_gmt":"2026-03-25T18:59:42","guid":{"rendered":"https:\/\/dbsnewsmedia.com\/?p=3753"},"modified":"2026-03-25T21:59:42","modified_gmt":"2026-03-25T18:59:42","slug":"ikinci-el-arac-piyasasinda-dijital-illuzyona-dikkat","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=3753","title":{"rendered":"\u0130kinci El Ara\u00e7 Piyasas\u0131nda Dijital \u0130ll\u00fczyona Dikkat!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u00fcrkiye ikinci el otomotiv pazar\u0131, sahadaki ekonomik ger\u00e7eklik ile dijital platformlarda olu\u015fan sanal fiyatlama aras\u0131nda s\u0131k\u0131\u015fm\u0131\u015f durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye ikinci el otomotiv pazar\u0131, sahadaki ekonomik ger\u00e7eklik ile dijital platformlarda olu\u015fan sanal fiyatlama aras\u0131nda s\u0131k\u0131\u015fm\u0131\u015f durumda; artan finansman maliyetleri, y\u00fckselen operasyonel giderler ve sermaye bask\u0131s\u0131na ra\u011fmen fiyatlar\u0131n beklenen \u015fekilde geri gelmemesi, sekt\u00f6rde \u201cdijital ill\u00fczyon\u201d olarak tan\u0131mlanan yeni bir k\u0131r\u0131lmay\u0131 g\u00fcndeme ta\u015f\u0131yor. Otomerkezi.net CEO\u2019su Muhammed Ali Karaka\u015f, dijital ilan platformlar\u0131nda olu\u015fan suni fiyatlamalar\u0131n art\u0131k sadece bir piyasa davran\u0131\u015f\u0131 de\u011fil, do\u011frudan sistemik bir sorun haline geldi\u011fini vurgulayarak \u201cSanal fiyatlar piyasay\u0131 kilitliyor, ger\u00e7ek de\u011fer alg\u0131s\u0131 kayboldu.\u201d uyar\u0131s\u0131nda bulundu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.otopodyum.com.tr\/other\/2026\/03\/25\/otomerkezi-net-ceosu-ali-karakas-5.jpg\" alt=\"otomerkezi-net-ceosu-ali-karakas-5.jpg\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cEkonomik ger\u00e7eklik ile dijital fiyatlar aras\u0131nda kopu\u015f var\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mevcut tabloda ayl\u0131k finansman maliyetlerinin %4\u2019e, operasyonel giderlerin ise %2 seviyelerine ula\u015ft\u0131\u011f\u0131n\u0131 belirten Otomerkezi.net CEO\u2019su Muhammed Ali Karaka\u015f, toplam sermaye maliyetinin %6\u2019lar\u0131 buldu\u011fu bir ortamda fiyatlar\u0131n d\u00fc\u015fmemesinin ekonomik ak\u0131lla a\u00e7\u0131klanamayaca\u011f\u0131n\u0131 \u201cBu kadar y\u00fcksek stok maliyetinin oldu\u011fu bir piyasada fiyatlar\u0131n gev\u015femesi gerekirken tam tersini g\u00f6r\u00fcyoruz. Bunun nedeni ger\u00e7ek talep de\u011fil; dijital platformlarda olu\u015fturulan suni fiyat alg\u0131s\u0131d\u0131r. Bug\u00fcn ekranda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir\u00e7ok fiyat, i\u015flem g\u00f6rmeyen ama piyasay\u0131 yukar\u0131 \u00e7eken \u2018referans rakam\u2019 haline geliyor.\u201d \u015feklinde ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cPiyasa deneme tahtas\u0131na d\u00f6nd\u00fc\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di\u011fer yandan dijital platformlar\u0131n kontrols\u00fcz kullan\u0131m\u0131n\u0131n piyasay\u0131 bir test alan\u0131na \u00e7evirdi\u011fini s\u00f6yleyen Karaka\u015f, maliyetsiz ilan giri\u015flerinin yaratt\u0131\u011f\u0131 riske dikkat \u00e7ekti:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBug\u00fcn neredeyse herkes hi\u00e7bir stok maliyeti \u00f6demeden arac\u0131na istedi\u011fi fiyat\u0131 yaz\u0131p piyasay\u0131 test edebiliyor. Bu durum piyasay\u0131 bir deneme tahtas\u0131na \u00e7evirdi. Ger\u00e7ek sat\u0131\u015f verisi ile ilan fiyat\u0131 aras\u0131ndaki makas a\u00e7\u0131ld\u0131k\u00e7a, sekt\u00f6r\u00fcn normalle\u015fme s\u00fcresi de uzuyor.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En b\u00fcy\u00fck zarar t\u00fcketiciye<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu tablonun yaln\u0131zca sekt\u00f6r oyuncular\u0131n\u0131 de\u011fil, do\u011frudan t\u00fcketiciyi de etkiledi\u011finin alt\u0131n\u0131 \u00e7izen Karaka\u015f \u201cGer\u00e7ek al\u0131c\u0131, bu yapay fiyat ortam\u0131nda do\u011fru referans bulam\u0131yor. Ara\u00e7 almak isteyen vatanda\u015f ya piyasadan \u00e7ekiliyor ya da yanl\u0131\u015f fiyat seviyelerinden i\u015flem yapmak zorunda kal\u0131yor. Bu da g\u00fcveni zedeliyor ve ticari d\u00f6ng\u00fcy\u00fc yava\u015flat\u0131yor.\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dijitalle\u015fme \u2018normal\u2019 alg\u0131s\u0131n\u0131 de\u011fi\u015ftirdi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130kinci el pazar\u0131nda en kritik k\u0131r\u0131lman\u0131n \u201cfiyat alg\u0131s\u0131n\u0131n kayb\u0131\u201d oldu\u011funu belirten Karaka\u015f, ge\u00e7mi\u015fte i\u015flem fiyatlar\u0131n\u0131n belirleyici oldu\u011funu, bug\u00fcn ise bunun yerini platformlardaki ilan fiyatlar\u0131n\u0131n ald\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u201cEskiden piyasan\u0131n normali, al\u0131c\u0131 ile sat\u0131c\u0131n\u0131n bulu\u015ftu\u011fu ger\u00e7ek i\u015flem fiyat\u0131yd\u0131. Bug\u00fcn ise sat\u0131lmayan ama ekranlarda duran rakamlar \u2018yeni normal\u2019 gibi alg\u0131lan\u0131yor. Bu, piyasa sa\u011fl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok riskli.\u201d diyen Otomerkezi.net CEO\u2019su ilan disiplini ve ger\u00e7ek fiyatlaman\u0131n \u00f6nemini de dile getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm: \u201cGer\u00e7ek i\u015flem fiyat\u0131\u201d \u015feffafl\u0131\u011f\u0131 ve ilan disiplini<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otomerkezi.net olarak \u00e7\u00f6z\u00fcm\u00fcn dijital platformlarda daha \u015feffaf ve disiplinli bir yap\u0131dan ge\u00e7ti\u011fini vurgulad\u0131klar\u0131n\u0131 s\u00f6yleyen Karaka\u015f, somut \u00f6nerilerini \u015f\u00f6yle s\u0131ralad\u0131:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSekt\u00f6r\u00fcn yeniden dengelenmesi i\u00e7in:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130lan kald\u0131r\u0131lmadan \u00f6nce ger\u00e7ekle\u015fen sat\u0131\u015f fiyat\u0131n\u0131n anonim \u015fekilde payla\u015f\u0131lmas\u0131<\/strong><\/li>\n\n\n\n<li><strong>Spek\u00fclatif, piyasa \u015fartlar\u0131n\u0131n \u00fcst\u00fcnde fiyatlanan ilanlar\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131<\/strong><\/li>\n\n\n\n<li><strong>Uzun s\u00fcre sat\u0131lamayan ara\u00e7 ilanlar\u0131nda indirimli fiyat g\u00fcncellemesi zorunlulu\u011fu getirilmesi<\/strong><\/li>\n\n\n\n<li><strong>Fahi\u015f ve radikal fiyat art\u0131\u015flar\u0131n\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ad\u0131mlar at\u0131lmadan dijital fiyat ill\u00fczyonunun k\u0131r\u0131lmas\u0131 m\u00fcmk\u00fcn de\u011fil.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSa\u011fl\u0131kl\u0131 piyasa i\u00e7in ortak ak\u0131l \u015fart\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karaka\u015f, sekt\u00f6r\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in kamu, platformlar ve sekt\u00f6r oyuncular\u0131n\u0131n birlikte hareket etmesi gerekti\u011fini vurgulayarak s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0130kinci el otomotiv pazar\u0131 T\u00fcrkiye ekonomisi i\u00e7in stratejik bir alan. Sa\u011fl\u0131kl\u0131 fiyat olu\u015fumu sadece sekt\u00f6r\u00fcn de\u011fil, makro dengelerin de korunmas\u0131 a\u00e7\u0131s\u0131ndan kritik. Dijitalle\u015fmenin sa\u011flad\u0131\u011f\u0131 imkanlar\u0131 suistimal i\u00e7in de\u011fil, \u015feffafl\u0131k, kolayl\u0131k ve g\u00fcven i\u00e7in kullanmam\u0131z gerekiyor.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">25.03.2026 21:59<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaynak: <a href=\"https:\/\/otopodyum.com.tr\/ikinci-el-otolar\/ikinci-elde-dijital-illuzyon-uyarisi-4648h\">https:\/\/otopodyum.com.tr\/ikinci-el-otolar\/ikinci-elde-dijital-illuzyon-uyarisi-4648h<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye ikinci el otomotiv pazar\u0131, sahadaki ekonomik ger\u00e7eklik ile dijital platformlarda olu\u015fan sanal fiyatlama aras\u0131nda s\u0131k\u0131\u015fm\u0131\u015f durumda. T\u00fcrkiye ikinci el otomotiv pazar\u0131, sahadaki ekonomik ger\u00e7eklik ile dijital platformlarda olu\u015fan sanal fiyatlama aras\u0131nda s\u0131k\u0131\u015fm\u0131\u015f durumda; artan finansman maliyetleri, y\u00fckselen operasyonel giderler ve sermaye bask\u0131s\u0131na ra\u011fmen fiyatlar\u0131n beklenen \u015fekilde geri gelmemesi, sekt\u00f6rde \u201cdijital ill\u00fczyon\u201d olarak tan\u0131mlanan yeni&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_featured_media_url":"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/03\/4602.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/3753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3753"}],"version-history":[{"count":1,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/3753\/revisions"}],"predecessor-version":[{"id":3755,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/3753\/revisions\/3755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/media\/3754"}],"wp:attachment":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}