\u0130talyan rekabet otoritesi, Sephora ve Benefit Cosmetics\u2019in \u00e7ocuklar\u0131 hedef alan \u201c\u00f6rt\u00fcl\u00fc pazarlama\u201d y\u00f6ntemleri kullanarak sa\u011fl\u0131ks\u0131z t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 te\u015fvik etmi\u015f olabilece\u011fi gerek\u00e7esiyle inceleme ba\u015flatt\u0131.<\/p>\n\n\n\n
\u0130talya\u2019da d\u00fczenleyici kurumlar, l\u00fcks kozmetik markalar\u0131 Sephora ve Benefit Cosmetics hakk\u0131nda gen\u00e7 k\u0131zlara y\u00f6nelik pazarlama faaliyetleri nedeniyle soru\u015fturma ba\u015flatt\u0131. Her iki marka da Frans\u0131z l\u00fcks grubu LVMH b\u00fcnyesinde bulunuyor.<\/p>\n\n\n\n
The Guardian’\u0131n aktard\u0131\u011f\u0131na g\u00f6re \u0130talyan Rekabet Otoritesi, \u00f6zellikle y\u00fcz maskeleri, serumlar ve ya\u015flanma kar\u015f\u0131t\u0131 kremler gibi cilt bak\u0131m \u00fcr\u00fcnlerinin baz\u0131 durumlarda 10 ya\u015f alt\u0131 \u00e7ocuklar\u0131 hedef alacak \u015fekilde tan\u0131t\u0131ld\u0131\u011f\u0131n\u0131 belirtti. Kurum, bu uygulamalar\u0131n \u201ccosmeticorexia\u201d olarak adland\u0131r\u0131lan ve k\u00fc\u00e7\u00fck ya\u015fta cilt bak\u0131m\u0131na y\u00f6nelik tak\u0131nt\u0131l\u0131 davran\u0131\u015flara yol a\u00e7an e\u011filimle ba\u011flant\u0131l\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n
A\u00e7\u0131klamada, \u015firketlerin \u201c\u00f6zellikle sinsi\u201d bir pazarlama stratejisi izledi\u011fi, \u00e7ok gen\u00e7 mikro-influencer\u2019lar arac\u0131l\u0131\u011f\u0131yla \u00e7ocuklar\u0131 kozmetik \u00fcr\u00fcnleri almaya te\u015fvik etti\u011fi ifade edildi. Yetkililer, \u0130talyan mali polisiyle birlikte Sephora Italia ve LVMH\u2019ye ait baz\u0131 ofislerde denetim ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n
Son y\u0131llarda sosyal medyada \u201cSephora kids\u201d olarak adland\u0131r\u0131lan bir trend dikkat \u00e7ekiyor. Bu e\u011filim, ergenlik \u00f6ncesi \u00e7ocuklar\u0131n pahal\u0131 kozmetik \u00fcr\u00fcnlere yo\u011fun ilgi g\u00f6stermesiyle tan\u0131mlan\u0131yor. TikTok ve Instagram gibi platformlarda, \u00e7o\u011fu \u00e7ocuk ve gen\u00e7lerden olu\u015fan i\u00e7erik \u00fcreticilerinin payla\u015ft\u0131\u011f\u0131 cilt bak\u0131m videolar\u0131 bu ilgiyi art\u0131r\u0131yor.<\/p>\n\n\n\n
Sephora ise daha \u00f6nce bu e\u011filimle aras\u0131na mesafe koymu\u015ftu. \u015eirketin Kuzey Amerika CEO\u2019su Artemis Patrick, 2024\u2019te yapt\u0131\u011f\u0131 bir a\u00e7\u0131klamada \u00e7ocuklar\u0131 hedeflemediklerini belirtmi\u015fti.<\/p>\n\n\n\n
Dermatologlar, \u00e7ocuklar\u0131n kozmetik \u00fcr\u00fcnlere ihtiya\u00e7 duymad\u0131\u011f\u0131n\u0131 ve erken ya\u015fta d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015fe odaklanman\u0131n kayg\u0131y\u0131 art\u0131rabilece\u011fini ifade ediyor. Uzmanlara g\u00f6re \u00e7ocuk cildi daha hassas oldu\u011fu i\u00e7in gereksiz kimyasal maruziyet ilerleyen d\u00f6nemlerde tahri\u015f ve hassasiyet riskini art\u0131rabiliyor.<\/p>\n\n\n\n
Yetkililer ayr\u0131ca, \u00e7ocuklara y\u00f6nelik olmayan kozmetik \u00fcr\u00fcnlerde bulunmas\u0131 gereken uyar\u0131 ve \u00f6nlemlerin eksik ya da yan\u0131lt\u0131c\u0131 bi\u00e7imde sunulmu\u015f olabilece\u011fi \u015f\u00fcphesiyle soru\u015fturman\u0131n a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 belirtti. \u00dcr\u00fcnlerin \u00e7ocuklara sat\u0131\u015f\u0131n\u0131n yasak olmad\u0131\u011f\u0131 ancak bilin\u00e7siz ve yo\u011fun kullan\u0131m\u0131n sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan risk ta\u015f\u0131d\u0131\u011f\u0131 vurguland\u0131.<\/p>\n\n\n\n
LVMH ise yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, soru\u015fturmayla tam i\u015f birli\u011fi i\u00e7inde olacaklar\u0131n\u0131 belirterek, t\u00fcm \u015firketlerin \u0130talya\u2019daki d\u00fczenlemelere uygun hareket etti\u011fini savundu.<\/p>\n\n\n\n
28.03.2026,18.55<\/p>\n\n\n\n