{"id":5870,"date":"2026-04-11T15:11:50","date_gmt":"2026-04-11T12:11:50","guid":{"rendered":"https:\/\/dbsnewsmedia.com\/?p=5870"},"modified":"2026-04-11T15:11:50","modified_gmt":"2026-04-11T12:11:50","slug":"ozel-haber-ekranin-otesinde-yeni-bir-rota-set-jetting","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=5870","title":{"rendered":"\u00d6zel Haber | Ekran\u0131n \u00d6tesinde Yeni Bir Rota: Set-Jetting"},"content":{"rendered":"\n

Art\u0131k tatil planlar\u0131 bro\u015f\u00fcrlerden de\u011fil, dijital platformlardaki ak\u0131\u015f listelerinden yap\u0131l\u0131yor. “Set-jetting” ad\u0131 verilen bu ak\u0131m, izleyicinin ekranda g\u00f6rd\u00fc\u011f\u00fc hayat\u0131 yerinde deneyimleme arzusunu devasa bir ekonomiye d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Veriler, 2026 y\u0131l\u0131na kadar bu pazar\u0131n d\u00fcnya genelinde 71,6 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015faca\u011f\u0131n\u0131, 2036 projeksiyonunda ise bu rakam\u0131n 157,5 milyar dolara kadar t\u0131rmanaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/sup><\/p>\n\n\n\n

T\u00fcrkiye\u2019de Ak\u0131m\u0131 Ba\u015flatan Efsane: Asmal\u0131 Konak ve \u00dcrg\u00fcp Patlamas\u0131<\/h3>\n\n\n\n

T\u00fcrkiye’de bu i\u015fin “yumu\u015fak g\u00fc\u00e7” olmaktan \u00e7\u0131k\u0131p ekonomik bir devrime d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc ilk b\u00fcy\u00fck k\u0131r\u0131lma noktas\u0131, 2000’lerin ba\u015f\u0131nda yay\u0131nlanan Asmal\u0131 Konak<\/em> dizisidir. Bug\u00fcn Mardin’i konu\u015fabiliyorsak, \u00dcrg\u00fcp’te ya\u015fanan o b\u00fcy\u00fck patlamay\u0131 hat\u0131rlamakta fayda var. Veriler, dizinin yay\u0131nland\u0131\u011f\u0131 d\u00f6nemde \u00dcrg\u00fcp’teki yerli turist say\u0131s\u0131nda %35’lik net bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 belgeliyor.<\/p>\n\n\n\n

O d\u00f6nemde tur programlar\u0131nda olmasa bile rehberlerin rotay\u0131 ziyaret\u00e7i bask\u0131s\u0131yla “konak” ziyaretlerine \u00e7evirdi\u011fi, “Seymen A\u011fa y\u00fcz\u00fc\u011f\u00fc” veya “S\u00fcmb\u00fcl Han\u0131m \u015fal\u0131” gibi diziyle \u00f6zde\u015fle\u015fen aksesuarlar\u0131n yerel esnaf\u0131n ana gelir kayna\u011f\u0131 haline geldi\u011fi bir d\u00f6nem ya\u015fand\u0131. Asmal\u0131 Konak, bir mekan\u0131n pop\u00fcler k\u00fclt\u00fcr arac\u0131l\u0131\u011f\u0131yla nas\u0131l “kutsal bir ziyaret noktas\u0131na” d\u00f6n\u00fc\u015febilece\u011finin T\u00fcrkiye’deki ilk somut \u00f6rne\u011fi oldu.<\/p>\n\n\n\n

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Mardin ve “Uzak \u015eehir”: 4 Milyon Ziyaret\u00e7ilik Rekor<\/h3>\n\n\n\n

Bug\u00fcn ise bayra\u011f\u0131 Mardin devralm\u0131\u015f durumda. \u00d6zellikle Kanal D ekranlar\u0131nda yay\u0131nlanan Uzak \u015eehir<\/em> dizisi, kentin tan\u0131t\u0131m\u0131na devasa bir katk\u0131 sa\u011flad\u0131.<\/sup> Mardin, 2024 y\u0131l\u0131nda 900 bini konaklamal\u0131 olmak \u00fczere toplam 4 milyon ziyaret\u00e7iyi a\u011f\u0131rlayarak tarihinin zirvesini g\u00f6rd\u00fc.<\/sup><\/p>\n\n\n\n

Yerel turizm temsilcilerine g\u00f6re, bu t\u00fcr yap\u0131mlar sayesinde Mardin turizmi art\u0131k sadece belli mevsimlerle s\u0131n\u0131rl\u0131 kalmay\u0131p 12 aya yay\u0131lm\u0131\u015f durumda.<\/sup> Art\u0131k turistler sadece “Mardin’i g\u00f6rmeye” gelmiyor; dizideki karakterlerin izini s\u00fcrmek i\u00e7in spesifik \u00e7ekim lokasyonlar\u0131n\u0131 soruyorlar. Bu durum, turizm literat\u00fcr\u00fcnde “destinasyon fark\u0131ndal\u0131\u011f\u0131ndan” (awareness), do\u011frudan “destinasyon tan\u0131n\u0131rl\u0131\u011f\u0131na” (recognition) ge\u00e7i\u015f olarak tan\u0131mlan\u0131yor.<\/sup><\/p>\n\n\n\n

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“The Bear” ve Chicago: Bir Sandvi\u00e7 D\u00fckkan\u0131n\u0131n 20 Milyar Dolarl\u0131k Etkisi<\/h3>\n\n\n\n

K\u00fcresel \u00f6l\u00e7ekte ise Chicago, 2024 y\u0131l\u0131nda 55,3 milyon ziyaret\u00e7iyle kendi rekorunu k\u0131rd\u0131 ve bu hareketlilik \u015fehre 20,6 milyar dolarl\u0131k bir ekonomik katk\u0131 sa\u011flad\u0131.<\/sup> Bu devasa hacmin en ilgin\u00e7 kahraman\u0131 ise bir mutfak kaosunu anlatan The Bear<\/em> dizisi oldu.<\/p>\n\n\n\n

Dizinin ana mekan\u0131 olan “Mr. Beef” sandvi\u00e7 d\u00fckkan\u0131, dizi yay\u0131nlanmadan \u00f6nce g\u00fcnde ortalama 250-300 sandvi\u00e7 satarken, dizi sonras\u0131 bu rakam 800’e f\u0131rlad\u0131. Google verilerine g\u00f6re “Chicago tarz\u0131 \u0130talyan bifte\u011fi” aramalar\u0131 diziyle birlikte d\u00fcnya genelinde yakla\u015f\u0131k iki kat\u0131na \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

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Norve\u00e7 ve “Succession”: Mimari Birer \u0130kon Olarak Oteller<\/h3>\n\n\n\n

Diziler sadece sandvi\u00e7 satt\u0131rm\u0131yor, ayn\u0131 zamanda mimari birer ikon yarat\u0131yor. Succession<\/em> dizisinin final sezonunda yer alan Norve\u00e7’teki Juvet Landscape Hotel bunun en net kan\u0131t\u0131. B\u00f6l\u00fcm yay\u0131nland\u0131ktan sonra otelin web sitesi trafi\u011fi g\u00fcnl\u00fck 500 izlenmeden 18.500’e f\u0131rlad\u0131.<\/sup> Norve\u00e7 genelinde ise 2024 y\u0131l\u0131nda 38,6 milyon geceleme ile t\u00fcm zamanlar\u0131n konaklama rekoru k\u0131r\u0131ld\u0131; \u00f6zellikle k\u0131\u015f aylar\u0131ndaki yabanc\u0131 turist art\u0131\u015f\u0131nda (%27) bu ekran etkisinin pay\u0131 b\u00fcy\u00fck.<\/sup><\/p>\n\n\n\n

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Lokasyon<\/strong><\/td>Yap\u0131m<\/strong><\/td>Veri Odakl\u0131 Etki<\/strong><\/td><\/tr><\/thead>
\u00dcrg\u00fcp (T\u00fcrkiye)<\/strong><\/td>Asmal\u0131 Konak<\/td>Yerli Turist Say\u0131s\u0131nda %35 Art\u0131\u015f<\/td><\/tr>
Mardin (T\u00fcrkiye)<\/strong><\/td>Uzak \u015eehir<\/td>2024’te 4 Milyon Toplam Ziyaret\u00e7i <\/sup><\/td><\/tr>
Sicilya (\u0130talya)<\/strong><\/td>The White Lotus<\/td>40+ Milyon USD Do\u011frudan Gelir <\/sup><\/td><\/tr>
Chicago (ABD)<\/strong><\/td>The Bear<\/td>20,6 Milyar USD Ekonomik Katk\u0131 <\/sup><\/td><\/tr>
Valldal (Norve\u00e7)<\/strong><\/td>Succession<\/td>Web Sitesi Hitinde %3600 Art\u0131\u015f <\/sup><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Kim Bu Set-Jetterlar?<\/h3>\n\n\n\n

Ara\u015ft\u0131rmalar, bu gezginlerin sadece “hayran” de\u011fil, bilin\u00e7li bir t\u00fcketici grubu oldu\u011funu s\u00f6yl\u00fcyor:<\/p>\n\n\n\n