{"id":6362,"date":"2026-04-16T19:42:48","date_gmt":"2026-04-16T16:42:48","guid":{"rendered":"https:\/\/dbsnewsmedia.com\/?p=6362"},"modified":"2026-04-16T19:42:48","modified_gmt":"2026-04-16T16:42:48","slug":"kuresel-markalarda-yapay-zeka-trendi-starbucks-tuketiciyi-chatgpt-ile-yonlendirecek","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=6362","title":{"rendered":"K\u00fcresel Markalarda Yapay Zeka Trendi: Starbucks T\u00fcketiciyi ChatGPT ile Y\u00f6nlendirecek"},"content":{"rendered":"\n<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck kahve zinciri Starbucks, m\u00fc\u015fterilerine ki\u015fiselle\u015ftirilmi\u015f i\u00e7ecek \u00f6nerileri sunmak amac\u0131yla ChatGPT ile entegre \u00e7al\u0131\u015fan bir beta uygulamas\u0131n\u0131 hayata ge\u00e7irdi.<\/p>\n\n\n\n<p><a href=\"https:\/\/gazeteoksijen.com\/haberleri\/starbucks\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks<\/a>, \u00c7ar\u015famba g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamayla&nbsp;<a href=\"https:\/\/gazeteoksijen.com\/haberleri\/chatgpt\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>&nbsp;uygulama dizini \u00fczerinden eri\u015filebilen yeni beta servisini duyurdu. M\u00fc\u015fteriler, sohbet botu \u00fczerinden &#8220;@Starbucks&#8221; komutunu kullanarak, o anki ruh hallerine veya damak tatlar\u0131na g\u00f6re i\u00e7ecek \u00f6nerileri alabiliyor.<\/p>\n\n\n\n<p>Dijital ve Sadakat Programlar\u0131ndan Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Paul Riedel, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, &#8220;Ge\u00e7ti\u011fimiz y\u0131l bir \u015fey netle\u015fti; m\u00fc\u015fteriler her zaman bir men\u00fcyle ba\u015flam\u0131yorlar. Bir duyguyla ba\u015fl\u0131yorlar. Biz de o ilham an\u0131nda onlarla bulu\u015fmak ve arad\u0131klar\u0131 i\u00e7ece\u011fi bulmalar\u0131n\u0131 kolayla\u015ft\u0131rmak istedik&#8221; dedi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Y\u00f6nlendirmeli Sat\u0131\u015f Modeli: Sadakat Program\u0131 ve \u00d6d\u00fcl Sistemi Korunuyor<\/h2>\n\n\n\n<p>Kullan\u0131c\u0131lar ChatGPT \u00fczerinden i\u00e7eceklerini ki\u015fiselle\u015ftirebiliyor ve hangi \u015fubeden alacaklar\u0131n\u0131 se\u00e7ebiliyor.<\/p>\n\n\n\n<p>Sipari\u015fin tamamlanmas\u0131 i\u00e7in Starbucks\u2019\u0131n kendi uygulamas\u0131na veya web sitesine y\u00f6nlendirme yap\u0131l\u0131yor. Bu stratejik ayr\u0131m, \u015firketin gelirlerinde ve m\u00fc\u015fteri sadakatinde b\u00fcy\u00fck rol oynayan \u00f6d\u00fcl program\u0131n\u0131n (loyalty program) korunmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8216;Starbucks&#8217;a D\u00f6n\u00fc\u015f&#8217; Stratejisi: Z Ku\u015fa\u011f\u0131n\u0131 Hedefleyen Kapsaml\u0131 Yeniden Yap\u0131lanma<\/h2>\n\n\n\n<p>Bu hamle, Starbucks\u2019\u0131n ABD\u2019deki m\u00fc\u015fterilerini kafelere geri \u00e7ekmek i\u00e7in ba\u015flatt\u0131\u011f\u0131 &#8220;Back to Starbucks&#8221; (Starbucks\u2019a D\u00f6n\u00fc\u015f) adl\u0131 d\u00f6n\u00fc\u015f\u00fcm stratejisinin son halkas\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p><em><strong>\u015eirket bu kapsamda:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kafelerdeki oturma alanlar\u0131n\u0131 art\u0131rd\u0131,<\/li>\n\n\n\n<li>Men\u00fcdeki karma\u015fay\u0131 sadele\u015ftirdi,<\/li>\n\n\n\n<li>Sadakat program\u0131ndaki kademeli \u00f6d\u00fcl sistemini yeniden d\u00fczenledi.<\/li>\n<\/ul>\n\n\n\n<p>\u00d6zellikle benzersiz ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7eceklere ilgi duyan Z ku\u015fa\u011f\u0131n\u0131 hedefleyen bu yeni dijital ke\u015fif ara\u00e7lar\u0131, Starbucks\u2019\u0131n son \u00e7eyrekteki i\u015flem hacmi art\u0131\u015f\u0131na da katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u00fcresel Perakendede ChatGPT Trendi ve OpenAI \u0130\u015f Birli\u011fi<\/h2>\n\n\n\n<p>Bu ad\u0131m, Starbucks\u2019\u0131n yapay zeka alan\u0131ndaki ilk giri\u015fimi de\u011fil. \u015eirket, ge\u00e7ti\u011fimiz y\u0131l baristalara yard\u0131mc\u0131 olmas\u0131 i\u00e7in Microsoft Azure\u2019un OpenAI platformu \u00fczerinden geli\u015ftirilen &#8220;Green Dot Assist&#8221; adl\u0131 yapay zeka asistan\u0131n\u0131 tan\u0131tm\u0131\u015ft\u0131.<\/p>\n\n\n\n<p>Starbucks\u2019\u0131n yan\u0131 s\u0131ra Walmart, Etsy ve Booking.com gibi dev perakende ve hizmet \u015firketleri de sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in ChatGPT aray\u00fcz\u00fc \u00fczerinden al\u0131\u015fveri\u015f testlerini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n<p>16.04.2026,19.42<\/p>\n\n\n\n<p>Kaynak:<a href=\"https:\/\/gazeteoksijen.com\/dunya\/chatgpt-uzerinden-starbucks-siparisi-nasil-verilir-kahve-siparislerinde-yapay-zeka-donemi-272532\">https:\/\/gazeteoksijen.com\/dunya\/chatgpt-uzerinden-starbucks-siparisi-nasil-verilir-kahve-siparislerinde-yapay-zeka-donemi-272532<\/a><\/p>\n\n\n\n<p>Edit\u00f6r\u00fcn Notu:Oksijen Gazetesi\u2019nde yay\u0131mlanan bu haber, \u00f6z\u00fcne sad\u0131k kal\u0131narak yeniden d\u00fczenlenmi\u015ftir.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;D\u00fcnyan\u0131n en b\u00fcy\u00fck kahve zinciri Starbucks, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131ndaki de\u011fi\u015fime uyum sa\u011flamak ve d\u00fc\u015fen m\u00fc\u015fteri hacmini geri kazanmak amac\u0131yla ChatGPT entegrasyonunu ba\u015flatt\u0131. &#8216;Starbucks&#8217;a D\u00f6n\u00fc\u015f&#8217; stratejisi kapsam\u0131nda hayata ge\u00e7irilen yeni beta servisi, m\u00fc\u015fterilerin yapay zeka \u00fczerinden ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler almas\u0131na olanak tan\u0131rken; sadakat program\u0131 \u00fczerinden tamamlanan sipari\u015f d\u00f6ng\u00fcs\u00fcyle perakende sekt\u00f6r\u00fcndeki teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn en yeni \u00f6rne\u011fi oldu.&#8221;<\/p>\n","protected":false},"author":3,"featured_media":6363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[2006],"class_list":["post-6362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-starbucks-yapayzeka-chatgpt-dunyaekonomisi-dunyagundemi"],"jetpack_featured_media_url":"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/04\/starbucksin-piyasa-degeri-20-gunde-12-milyar-dolar-eridi-eycg.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/6362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6362"}],"version-history":[{"count":1,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/6362\/revisions"}],"predecessor-version":[{"id":6364,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/6362\/revisions\/6364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/media\/6363"}],"wp:attachment":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}