{"id":8441,"date":"2026-05-08T12:23:29","date_gmt":"2026-05-08T09:23:29","guid":{"rendered":"https:\/\/dbsnewsmedia.com\/?p=8441"},"modified":"2026-05-08T12:23:57","modified_gmt":"2026-05-08T09:23:57","slug":"turizmde-yeni-trend-tabaktaki-hikaye-gastronomi-gelirleri-hizla-artiyor","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=8441","title":{"rendered":"Turizmde yeni trend ‘tabaktaki hikaye’: Gastronomi gelirleri h\u0131zla art\u0131yor"},"content":{"rendered":"\n

T\u00fcrkiye\u2019de gastronomi mutfa\u011f\u0131n yan\u0131 s\u0131ra turizm ekonomisinin de merkezinde yer al\u0131yor. Sekt\u00f6r temsilcilerine g\u00f6re turist harcamalar\u0131n\u0131n \u00f6nemli b\u00f6l\u00fcm\u00fc yeme i\u00e7me deneyimlerinden olu\u015furken, yerel lezzetlerin do\u011fru markala\u015ft\u0131r\u0131lmas\u0131 kritik \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n

T\u00fcrkiye\u2019de gastronomi ile turizm aras\u0131ndaki ba\u011f her ge\u00e7en y\u0131l daha g\u00f6r\u00fcn\u00fcr hale geliyor. K\u00fclt\u00fcr Yolu Festivalleri gibi organizasyonlar \u015fehirlerin mutfak haf\u0131zas\u0131n\u0131 \u00f6ne \u00e7\u0131karan b\u00fcy\u00fck ekonomik platformlar olarak da de\u011ferlendiriliyor.<\/p>\n\n\n\n

\u0130stanbul Ticaret Borsas\u0131 ile G\u00fcvenilir \u00dcr\u00fcn Platformu i\u015f birli\u011fiyle d\u00fczenlenen \u201cGastronominin Turizme Etkisi\u201d ba\u015fl\u0131kl\u0131 toplant\u0131da payla\u015f\u0131lan veriler, yeme i\u00e7me k\u00fclt\u00fcr\u00fcn\u00fcn turizm gelirleri i\u00e7indeki pay\u0131n\u0131 yeniden g\u00fcndeme ta\u015f\u0131d\u0131.<\/p>\n\n\n\n

\u0130ST\u0130B Meclis Ba\u015fkan\u0131 Ahmet B\u00fclent Kasap\u2019\u0131n verdi\u011fi rakam dikkat \u00e7ekiciydi. T\u00fcrkiye\u2019ye gelen turistlerin harcad\u0131\u011f\u0131 her 5 liran\u0131n 1\u2019i do\u011frudan gastronomiyle ba\u011flant\u0131l\u0131. Bu veri hem restoran sekt\u00f6r\u00fcn\u00fc hem de yerel \u00fcreticiden sokak lezzetlerine, co\u011frafi i\u015faretli \u00fcr\u00fcnlerden otellere kadar uzanan geni\u015f bir ekonomik zinciri ilgilendiriyor.<\/p>\n\n\n\n

“Lahmacuna ‘Turkish Pizza’ Demek Marka De\u011ferini D\u00fc\u015f\u00fcr\u00fcyor”<\/strong><\/p>\n\n\n\n

Toplant\u0131da en \u00e7ok vurgulanan ba\u015fl\u0131klardan biri de T\u00fcrk mutfa\u011f\u0131n\u0131n k\u00fcresel \u00f6l\u00e7ekte nas\u0131l temsil edildi\u011fi oldu. T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Dr. Elif Balc\u0131 Fisuno\u011flu, geleneksel \u00fcr\u00fcnlerin isim ve kimlik kayb\u0131na dikkat \u00e7ekti.<\/p>\n\n\n\n

\u00d6zellikle lahmacun gibi \u00fcr\u00fcnlerin \u201cTurkish pizza\u201d ad\u0131yla sunulmas\u0131n\u0131n ya da mant\u0131n\u0131n farkl\u0131 isimlerle d\u00fcnya pazar\u0131na ta\u015f\u0131nmas\u0131n\u0131n \u00f6nemli bir marka sorunu yaratt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Sekt\u00f6r temsilcilerine g\u00f6re as\u0131l mesele k\u00fclt\u00fcrel de\u011feri do\u011fru isim, do\u011fru hikaye ve g\u00fc\u00e7l\u00fc marka stratejisiyle d\u00fcnyaya anlatabilmek. \u00c7\u00fcnk\u00fc bug\u00fcn gastronomi turizmi yaln\u0131zca lezzet deneyiminden ibaret g\u00f6r\u00fclm\u00fcyor. \u0130nsanlar art\u0131k bir \u00fclkenin hikayesini taba\u011f\u0131n i\u00e7inde ar\u0131yor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sosyal Medya Odakl\u0131 Plans\u0131z B\u00fcy\u00fcme Sekt\u00f6r \u0130\u00e7in B\u00fcy\u00fck Risk<\/strong><\/p>\n\n\n\n

Toplant\u0131da dikkat \u00e7eken bir ba\u015fka konu ise plans\u0131z b\u00fcy\u00fcmenin yaratabilece\u011fi riskler oldu. Ahmet B\u00fclent Kasap, gastronominin turizm gelirlerini art\u0131rabilecek en g\u00fc\u00e7l\u00fc alanlardan biri oldu\u011funu belirtirken, kontrols\u00fcz ve plans\u0131z \u00e7al\u0131\u015fmalar\u0131n ters etki yaratabilece\u011fini vurgulad\u0131.<\/p>\n\n\n\n

\u00d6zellikle sosyal medya odakl\u0131 k\u0131sa vadeli gastronomi yat\u0131r\u0131mlar\u0131n\u0131n, yerel mutfak k\u00fclt\u00fcr\u00fcn\u00fc y\u00fczeyselle\u015ftirme riski ta\u015f\u0131d\u0131\u011f\u0131 de\u011ferlendiriliyor. Uzmanlara g\u00f6re s\u00fcrd\u00fcr\u00fclebilir gastronomi politikalar\u0131 olu\u015fturulmadan yap\u0131lan h\u0131zl\u0131 b\u00fcy\u00fcme hamleleri uzun vadede marka de\u011ferine zarar verebilir.<\/p>\n\n\n\n

Turist Art\u0131k Sadece Yemek De\u011fil, Taba\u011f\u0131n Hikayesini de \u0130stiyor<\/strong><\/p>\n\n\n\n

Turizm Restoran Yat\u0131r\u0131mc\u0131lar\u0131 ve Gastronomi \u0130\u015fletmeleri Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ebru Koral\u0131, g\u00fc\u00e7l\u00fc bir mutfak k\u00fclt\u00fcr\u00fcn\u00fcn ancak yerel \u00fcr\u00fcnlerle korunabilece\u011fini s\u00f6yledi.<\/p>\n\n\n\n

HORECADER Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Al\u0131c\u0131lar ise T\u00fcrkiye\u2019nin uluslararas\u0131 turizm liginde \u00fcst s\u0131ralara \u00e7\u0131kabilmesi i\u00e7in \u201ctabaktaki de\u011feri\u201d art\u0131rmas\u0131 gerekti\u011fini ifade etti. Bu yakla\u015f\u0131m son d\u00f6nemde gastronomi d\u00fcnyas\u0131nda daha s\u0131k konu\u015fuluyor. \u00c7\u00fcnk\u00fc turist art\u0131k yaln\u0131zca yemek yemiyor; \u00fcr\u00fcn\u00fcn hikayesini, \u00fcreticisini, b\u00f6lgesini ve k\u00fclt\u00fcrel ba\u011f\u0131n\u0131 da deneyimlemek istiyor.<\/p>\n\n\n\n

08.05.2026,12.22<\/p>\n\n\n\n

Kaynak:https:\/\/www.odatv.com\/gastroda\/gastronomi-turizmi-turkiyeye-ne-kazandiriyor-i-turk-mutfaginda-marka-sorunu-buyuyor-i-turistin-harcadigi-her-5-liranin-1i-yeme-icmeye-gidiyor-120146126<\/a>\/Celal Toprak<\/p>\n\n\n\n

Edit\u00f6r\u00fcn Notu: Oda TV Gazetesi\u2019nde yay\u0131mlanan bu haber, \u00f6z\u00fcne sad\u0131k kal\u0131narak yeniden d\u00fczenlenmi\u015ftir.
<\/p>\n","protected":false},"excerpt":{"rendered":"

“T\u00fcrkiye\u2019de gastronomi turizmi, \u00fclke ekonomisinin en b\u00fcy\u00fck itici g\u00fc\u00e7lerinden biri haline geldi. Sekt\u00f6r verilerine g\u00f6re, T\u00fcrkiye’ye gelen turistlerin harcad\u0131\u011f\u0131 her 5 liran\u0131n 1’i do\u011frudan yeme-i\u00e7me sekt\u00f6r\u00fcne gidiyor. Turizm profesyonelleri, bu b\u00fcy\u00fcmenin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in yerel \u00fcr\u00fcnlerin korunmas\u0131 ve geleneksel T\u00fcrk lezzetlerinin ‘Turkish Pizza’ gibi yabanc\u0131la\u015ft\u0131ran kal\u0131plarla de\u011fil, kendi orijinal isimleri ve hikayeleriyle k\u00fcresel pazarda markala\u015fmas\u0131 gerekti\u011fi konusunda uyar\u0131yor.”<\/p>\n","protected":false},"author":3,"featured_media":8442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[2529],"class_list":["post-8441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm","tag-gastronomiturizmi-turizmekonomisi-turkmutfagi-seyahathaberleri-turizmtrendleri-lezzetrotalari-turizm"],"jetpack_featured_media_url":"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/05\/gastronomi-turizmi-turkiyeye-ne-kazandiriyor-i-turk-mutfaginda-marka-sorunu-buyuyor-i-turistin-harcadigi-her-5-liranin-1i-yeme-icmeye-gidiyor-c39r.jpg.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/8441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8441"}],"version-history":[{"count":2,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/8441\/revisions"}],"predecessor-version":[{"id":8445,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/8441\/revisions\/8445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/media\/8442"}],"wp:attachment":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}