{"id":897,"date":"2026-02-27T17:39:47","date_gmt":"2026-02-27T14:39:47","guid":{"rendered":"https:\/\/www.dbsnewsmedia.com\/?p=897"},"modified":"2026-02-27T17:42:38","modified_gmt":"2026-02-27T14:42:38","slug":"luks-modada-yapay-zeka-krizi-guccinin-yeni-kampanyasi-sosyal-medyayi-ikiye-boldu","status":"publish","type":"post","link":"https:\/\/dbsnewsmedia.com\/?p=897","title":{"rendered":"L\u00fcks Modada “Yapay Zek\u00e2” Krizi: Gucci\u2019nin Yeni Kampanyas\u0131 Sosyal Medyay\u0131 \u0130kiye B\u00f6ld\u00fc!"},"content":{"rendered":"\n

Gucci\u2019nin Milano Moda Haftas\u0131 \u00f6ncesi tan\u0131t\u0131m kampanyas\u0131nda yapay zek\u00e2 ile \u00fcretilmi\u015f g\u00f6rseller kullanmas\u0131 sosyal medyada tart\u0131\u015fma\u00a0yaratt\u0131. Ele\u015ftirenler, markan\u0131n \u201c\u0130talyan zanaatk\u00e2rl\u0131\u011f\u0131 ve yarat\u0131c\u0131l\u0131k\u201d iddias\u0131yla \u00e7eli\u015fti\u011fini savunuyor.<\/strong><\/p>\n\n\n\n

L\u00fcks moda devi Gucci, Milano Moda Haftas\u0131\u2019nda sergileyece\u011fi yeni koleksiyon \u00f6ncesi yay\u0131mlad\u0131\u011f\u0131 yapay zek\u00e2 \u00fcretimi g\u00f6rseller nedeniyle ele\u015ftirilerin hedefinde. Sosyal medyada payla\u015f\u0131lan ve \u201ccreated with AI\u201d ibaresiyle a\u00e7\u0131k\u00e7a etiketlenen g\u00f6rseller, markan\u0131n yarat\u0131c\u0131l\u0131k ve \u0130talyan el i\u015f\u00e7ili\u011fi vurgusuyla \u00e7eli\u015fti\u011fi gerek\u00e7esiyle tepki toplad\u0131.<\/p>\n\n\n\n

Ele\u015ftirilerden biri, 1976 tarihli klasik bir Gucci tasar\u0131m\u0131n\u0131 giyen \u201cMilano\u2019lu b\u00fcy\u00fckanne\u201d fig\u00fcr\u00fcn\u00fcn yapay zek\u00e2 ile olu\u015fturulmu\u015f olmas\u0131na g\u00f6nderme yaparak, \u201cGucci ger\u00e7ek bir Milanolu b\u00fcy\u00fckanne bulam\u0131yor mu?\u201d ifadesini kulland\u0131.<\/p>\n\n\n\n

Baz\u0131 kullan\u0131c\u0131lar ise kampanyay\u0131 \u201cAI slop\u201d \u2013 yani sosyal medyay\u0131 dolduran d\u00fc\u015f\u00fck kaliteli yapay zek\u00e2 i\u00e7erikleri \u2013 olarak nitelendirdi.<\/p>\n\n\n\n

Gucci ve ana \u015firketi Kering konuyla ilgili yorum talebine hen\u00fcz yan\u0131t vermedi.<\/p>\n\n\n\n

L\u00fcks markalar ve maliyet tart\u0131\u015fmas\u0131<\/h2>\n\n\n\n

Tepkilerin \u00f6nemli bir b\u00f6l\u00fcm\u00fc, y\u00fcksek moda markalar\u0131n\u0131n maliyet d\u00fc\u015f\u00fcrme amac\u0131yla yapay zek\u00e2ya y\u00f6nelip y\u00f6nelmedi\u011fi sorusuna odakland\u0131. Sosyal medya kullan\u0131c\u0131lar\u0131, insan model ve foto\u011fraf\u00e7\u0131lar yerine \u00fcretken yapay zek\u00e2 ara\u00e7lar\u0131n\u0131n tercih edilmesinin l\u00fcks moda alg\u0131s\u0131yla ba\u011fda\u015fmad\u0131\u011f\u0131n\u0131 savundu.<\/p>\n\n\n\n

\u00d6te yandan, Gucci\u2019nin yapay zek\u00e2 kullan\u0131m\u0131n\u0131n ilk \u00f6rnek olmad\u0131\u011f\u0131 da hat\u0131rlat\u0131ld\u0131. Marka daha \u00f6nce dijital sanat\u00e7\u0131larla i\u015fbirli\u011fi yaparak Christie\u2019s m\u00fczayedesinde NFT olarak sat\u0131lan yapay zek\u00e2 g\u00f6rseller \u00fcretmi\u015fti. Aral\u0131k ay\u0131nda ise podyumda y\u00fcr\u00fcyen bir modelin arkas\u0131ndaki foto\u011fraf\u00e7\u0131lar\u0131n \u201cabart\u0131l\u0131 \u015fekilde d\u00fc\u015f\u00fcp kalkt\u0131\u011f\u0131\u201d bir AI videosu yay\u0131mlam\u0131\u015ft\u0131.<\/p>\n\n\n\n

Gucci\u2019nin yeni kreatif direkt\u00f6r\u00fc Demna Gvasalia, 27 \u015eubat Cuma g\u00fcn\u00fc Milano\u2019da koleksiyonunu ilk kez podyuma \u00e7\u0131karacak. AI kampanyas\u0131n\u0131n, bu lansman \u00f6ncesi bilin\u00e7li bir tart\u0131\u015fma yaratma hamlesi olup olmad\u0131\u011f\u0131 da konu\u015fuluyor.<\/p>\n\n\n\n

\u201cYarat\u0131c\u0131l\u0131k m\u0131, risk mi?\u201d<\/h2>\n\n\n\n

Manchester Metropolitan \u00dcniversitesi Moda Enstit\u00fcs\u00fc\u2019nden Dr. Priscilla Chan, l\u00fcks markalar\u0131n teknoloji kullan\u0131m\u0131nda dikkatli olmas\u0131 gerekti\u011fini s\u00f6yledi. Chan, ge\u00e7mi\u015fte yenilik\u00e7i hamlelerin markalara \u201c\u00fccretsiz pozitif g\u00f6r\u00fcn\u00fcrl\u00fck\u201d kazand\u0131rd\u0131\u011f\u0131n\u0131 ancak yapay zek\u00e2 s\u00f6z konusu oldu\u011funda bunun tersine d\u00f6nebilece\u011fini belirtti.<\/p>\n\n\n\n

\u201c\u00d6zellikle l\u00fcks moda markalar\u0131, yeni teknolojinin marka imaj\u0131na ger\u00e7ekten katk\u0131 sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131n\u0131 iyi de\u011ferlendirmeli\u201d diyen Chan, AI kullan\u0131m\u0131n\u0131n \u201cnegatif alg\u0131\u201d \u00fcretme riskine dikkat \u00e7ekti.<\/p>\n\n\n\n

\u00d6te yandan, TikTok\u2019ta 2,4 milyon takip\u00e7isi bulunan foto\u011fraf\u00e7\u0131 Tati Bruening (illumitati), moda evlerinin yapay zek\u00e2 kullan\u0131m\u0131na genel olarak mesafeli oldu\u011funu ancak s\u0131n\u0131rl\u0131 ve \u201cekosisteme zarar vermeyen\u201d kullan\u0131m alanlar\u0131 olabilece\u011fini s\u00f6yledi.<\/p>\n\n\n\n

\u201cBasit r\u00f6tu\u015flar, k\u00fc\u00e7\u00fck d\u00fczenlemeler ya da moodboard haz\u0131rlamak ba\u015fka; ba\u015ftan g\u00f6rsel \u00fcretmek ba\u015fka\u201d diyen Bruening, Gucci\u2019nin kampanyas\u0131n\u0131n belki de \u201cl\u00fcks\u00fcn ne oldu\u011fu\u201d sorusunu tart\u0131\u015fmaya a\u00e7an bir yorum olabilece\u011fini \u00f6ne s\u00fcrd\u00fc.<\/p>\n\n\n\n

L\u00fcks\u00fcn tan\u0131m\u0131 de\u011fi\u015fiyor mu?<\/h2>\n\n\n\n

Milano Moda Haftas\u0131 gibi sekt\u00f6r\u00fcn kalbinin att\u0131\u011f\u0131 bir organizasyon \u00f6ncesi AI merkezli bir kampanya tercih edilmesi, y\u00fcksek modada insan eme\u011fi, zanaatk\u00e2rl\u0131k ve \u00f6zg\u00fcnl\u00fck kavramlar\u0131n\u0131n yeniden tart\u0131\u015f\u0131lmas\u0131na yol a\u00e7t\u0131.<\/p>\n\n\n\n

Baz\u0131 kullan\u0131c\u0131lar Gucci\u2019nin \u201cMilano ihti\u015fam\u0131n\u0131\u201d korudu\u011funu savunsa da, ele\u015ftirilerin oda\u011f\u0131ndaki temel soru de\u011fi\u015fmiyor: L\u00fcks moda, insan yarat\u0131c\u0131l\u0131\u011f\u0131 ve el i\u015f\u00e7ili\u011fi \u00fczerine in\u015fa edilmi\u015f bir alan olarak kalacak m\u0131, yoksa yapay zek\u00e2 \u00e7a\u011f\u0131nda yeni bir estetik ve \u00fcretim anlay\u0131\u015f\u0131na m\u0131 evrilecek?<\/p>\n\n\n\n

Haber Saati:27.02.2026,17.36<\/p>\n\n\n\n

Kaynak:\u00a0BBC<\/a><\/strong><\/p>\n\n\n\n

Kaynak:https:\/\/medyascope.tv\/2026\/02\/25\/gucci-yapay-zeka-kullanimiyla-elestirilerin-odaginda-yaraticilik-mi-maliyet-hesabi-mi\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gucci\u2019nin Milano Moda Haftas\u0131 \u00f6ncesi tan\u0131t\u0131m kampanyas\u0131nda yapay zek\u00e2 ile \u00fcretilmi\u015f g\u00f6rseller kullanmas\u0131 sosyal medyada tart\u0131\u015fma\u00a0yaratt\u0131. Ele\u015ftirenler, markan\u0131n \u201c\u0130talyan zanaatk\u00e2rl\u0131\u011f\u0131 ve yarat\u0131c\u0131l\u0131k\u201d iddias\u0131yla \u00e7eli\u015fti\u011fini savunuyor. L\u00fcks moda devi Gucci, Milano Moda Haftas\u0131\u2019nda sergileyece\u011fi yeni koleksiyon \u00f6ncesi yay\u0131mlad\u0131\u011f\u0131 yapay zek\u00e2 \u00fcretimi g\u00f6rseller nedeniyle ele\u015ftirilerin hedefinde. Sosyal medyada payla\u015f\u0131lan ve \u201ccreated with AI\u201d ibaresiyle a\u00e7\u0131k\u00e7a etiketlenen g\u00f6rseller,…<\/p>\n","protected":false},"author":3,"featured_media":900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[377],"class_list":["post-897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-gucci-moda-dunya-yapay-zeka"],"jetpack_featured_media_url":"https:\/\/dbsnewsmedia.com\/wp-content\/uploads\/2026\/02\/Gucci.jpeg-1.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=897"}],"version-history":[{"count":1,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/897\/revisions"}],"predecessor-version":[{"id":899,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/897\/revisions\/899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=\/wp\/v2\/media\/900"}],"wp:attachment":[{"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbsnewsmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}